Mateo
3.2K
followers
Sophie
5.8K
followers
Zoe
2.1K
followers
Liam
7.4K
followers
Ethan
4.6K
followers
Mateo
3.2K
followers
Sophie
5.8K
followers
Zoe
2.1K
followers
Liam
7.4K
followers
Ethan
4.6K
followers
Mateo
3.2K
followers
Sophie
5.8K
followers
Zoe
2.1K
followers
Liam
7.4K
followers
Ethan
4.6K
followers
Owen
8.9K
followers
Layla
1.9K
followers
Caleb
6.3K
followers
Ivy
3.7K
followers
Noah
5.1K
followers
Owen
8.9K
followers
Layla
1.9K
followers
Caleb
6.3K
followers
Ivy
3.7K
followers
Noah
5.1K
followers
Owen
8.9K
followers
Layla
1.9K
followers
Caleb
6.3K
followers
Ivy
3.7K
followers
Noah
5.1K
followers
WELCOME TO THE ATTENTION ECONOMY
UpperClass helps universities convert current students into trusted storytellers who inspire, inform, and attract future students. Get the Platform or Hire the team.






Webinar · May 28
Dr. Anderson Passos, Vice President of Lakeland University Japan, on resilience and reinvention.
Webinar · May 21
Dr. Rhonda Lenton, President Emerita of York University, on leading through labor disputes, a pandemic, and $127M in vanished campus funding.
Webinar · May 25
How universities, brands, and creators can coexist profitably.
Workshop · May 28
Learn how to become an UpperClass student creator.
In-person · Jun 15
Campus creators IRL — one room, one city, real conversations.
Why Now
Students trust other students more than traditional advertising, polished brochures, or institutional messaging. At the same time, universities need better-fit students, brands need authentic Gen Z engagement, and students need new ways to earn, build skills, and create opportunities.
UpperClass sits at the center of this shift.
We help institutions and brands activate student creators as trusted media, recruitment, and growth channels — while giving students a real pathway to build their personal brand, portfolio, and future career.
Trusted by the Student Economy
Partnering with universities, brands, and student communities to build creator-powered campaigns that drive enrollment, awareness, and opportunity.
Built on BetterOS infrastructure supporting global student recruitment agents across lead generation, applications, and conversion.
Test one market with a focused student creator campaign. Our team handles setup, onboarding, execution, and reporting.
Get a Pilot AccountTurn existing ambassadors, student leaders, and current students into structured creator teams for long-term growth.
Institutions with Pilot Accounts








UpperClass helps universities turn student voice into a structured, measurable recruitment channel.
Manage your student creators, campaigns, briefs, rewards, approvals, and reporting in one place—without relying on scattered spreadsheets or one-off requests.
Our team handles the heavy lift: creator sourcing, onboarding, campaign setup, content coordination, and reporting. You can start with one market or one campaign and test quickly.
Capture student interest from creator campaigns and route it into your existing CRM or ambassador tools, including Unibuddy, Goin' Connect, The Ambassador Platform, or your current recruitment workflow.
Turn student posts, videos, and social content into an always-on content hub—so future students can discover your university through the voices they trust most.
We help universities and brands build structured creator programs powered by real students on campus.
We launch campaigns across campuses using verified student creators, student leaders, and local creator networks.
We turn current students into trusted recruitment channels for priority markets, nationalities, and student segments.
We help brands reach Gen Z through authentic student-led content, campus communities, and creator-powered activations.
We source, verify, train, and activate student creators so campaigns are easier to launch and manage.
We track content, engagement, creator activity, leads, and outcomes so every campaign can be measured and improved.
Proven Potential
"UpperClass gives us a practical way to activate student voices without adding more work to our internal team."
"This is the first model I've seen that turns student ambassadors into something scalable, measurable, and useful for recruitment."
"For brands trying to reach Gen Z, student creators are the missing layer between digital campaigns and real campus influence."
Get in Touch
Start with one campus, one market, or one campaign. Our team handles the setup, onboarding, execution, and reporting.
For Institutional Leaders